Sunday, December 28, 2008

Why Should You Join a Wine Club?

Not sure what wines to buy? Always buy the same thing? Looking for a regular supply of wines direct to your door? If the answer is yes to any of the above, then you should consider joining a wine club. Wine clubs have become increasingly popular in recent years and offer a number of benefits when it comes to buying wine.

The main advantage of joining a wine club is that you get to enjoy a regular supply (monthly or quarterly depending on the wine club) of expertly selected wines. Unlike a supermarket or wine shop when you are faced with rows and rows of wines and unsure what to buy, with a wine club all the research is done for you. You get to taste a whole host of award winning wines, customer favourites, pre-releases and undiscovered gems that you otherwise may not have chosen. What’s more, you’ll be sure to have a bottle of wine to hand, perfect for every occasion.

Another advantage of joining a wine club is that you will receive detailed information about each of the wines. This can help when it comes to picking out wines in the future (particularly if you are new to wine), as you get to learn more about what you are drinking and the winemakers who produce the wines. Some wine clubs encourage you to rate or comment on the wine. This can be useful as you get to remember your favourites and you also get to see what other customers think of the wines before you taste them.

Joining a wine club is one of the easiest ways of buying wine. As you sit back and enjoy your wines, you can rest assured that the hard work is being done to prepare your next wine club case for you. And with delivery direct to door, you don’t have to lift a finger.

Some wine clubs offer an incentive to encourage you to join, such as a price reduction or free gift. Once you’ve joined, you’ll also probably benefit from other savings such as discounted cases or exclusive promotions. Virgin Wines’ online wine club goes the extra mile and offers a money back guarantee, so if you find that you don’t like a wine that has been selected for you, you can get your money back.

In addition, as a member of a wine club, you may receive invitations to tasting sessions or events. These can be a great way of meeting other people interested in wine, chatting to the experts who select your wines and trying new ranges.

Finally, with many wine clubs to choose from, it’s worth picking one that offers you freedom and flexibility. So if you decide that you want to skip a case or modify the selection where you don’t like a wine, this shouldn’t be a problem.

A wine club is a great option if you are looking to learn more about wine and they are a really convenient way of keeping stocked up with wine. Wine clubs do vary from one to another, so it’s best to check the details and terms first to ensure that you choose the best one for you. To find out about Virgin Wines’ Discovery Wine Club, which specialises in bringing you boutique wines from up and coming winemakers, and which offers all of the benefits mentioned above plus more, visit virginwines (dot) com.

Louise Truswell has been working in and writing about the wine industry for a number of years. More Information about Virgin Wines, please visit us - http://www.virginwines.com/wine-club

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