VANCOUVER - All three of Canada's largest wine producers are working on new labels for some of their best-selling wines after complaints that consumers were being hoodwinked into thinking they were made from Canadian grapes.
The winemakers say they've listened to the outcry.
A source at B.C.'s Mark Anthony group, which produces the popular Mission Hill wine as well as the blended Sonora Ranch and Mission Ridge wines, say the company will announce details of its changes when a new label has been designed.
And John Peller, who runs Ontario's Andrew Peller Limited, says his company's bottles will also be relabelled.
The third largest Canadian wine producer, Ontario-based Vincor, has also said it will change its labels.
Wine writer John Schreiner says the new labels will probably clear up some of the confusion, but not all of it.
He says the changes are also probably being motivated by the wine-makers desire not to associate the cheaper wines they make with their more marquee brands.
News Source : Three of Canada’s largest wine producers change bottle labels after complaints
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