Reputations can be tough to shed. Perhaps none are more stubborn than rosé's. Why? The wine industry--by cranking out millions of bottles and casks of bland, too-sweet white zinfandel in the 1980s--did its best to kill the notion that pink wine can be a tasty, refreshing, refined drink.
Today, though, rosé is no longer the pink-headed stepchild of the wine shop. According to data from the Wine Market Council, of those Americans who drink at least one glass of wine each week, 18% of the time they drink pink.
Chalk it up to a competitive global wine market, improved grape-growing and winemaking practices and a few important flag wavers such as highly regarded New Zealand winemaker Kim Crawford (in his case, with a rosé called Pansy!, mostly marketed to the gay community). Maybe it's a combination of all three that's made rosé one of the best value-for-dollar wine categories on the shelf.
News Source : Five Reasons To Drink Pink Wine
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